Outbound, inbound.
One revenue engine.
Cold email, cold calling and LinkedIn cover outbound. Answer engine optimization and organic search cover inbound. Both land in the same CRM Deligatr runs its own pipeline on, an analytics layer that ties every campaign to the revenue it actually produced, not a dashboard that just counts pageviews.
Every guide here comes from campaigns Deligatr runs itself.
Lead Generation
B2B Lead Generation: Channels, Costs, and What Actually Converts
Seven channels, the numbers we could trace to a real study, and why the right question is not which channel works but which one you can run consistently. About 370 dials or 6,250 emails per meeting, $202 to $524 per paid lead, and the six numbers to track.
Cold Calling and Voice AI
AI Receptionist vs AI Voice Agent: Which One Do You Actually Need?
One answers the calls that come in, the other can also place them, and that difference changes the cost, the consent rules and the risk. Real missed-call data, published prices from $0.11 a minute to $11 a call, and a five-question way to choose.
Cold Calling and Voice AI
Does Cold Calling Still Work? What 175,000 B2B Dials Actually Show
About one meeting per 370 dials, a connect rate that jumps from 9.9% to 24.5% when you call each prospect more than once, and an opener that moves success from 1.5% to 10%. The real numbers, plus the rules for human and AI callers.
Content Marketing
What 912 Million Blog Posts Actually Show About Backlinks and Social Shares
94% of blog posts get zero backlinks. The ones that don't follow a pattern a 912-million-post study actually measured, and it isn't just "write more words." Here's what the data shows, split by what you're actually optimizing for.
LinkedIn Outreach
LinkedIn Outreach: What 13 Million Connection Requests Actually Show About Timing and Length
Morning sends, 150-200 character messages, and a hard cap at three follow-ups. Real data from 13.2 million LinkedIn connection requests, including the AI-personalization finding most automation tools won't publish.
Industry Playbooks
How Law Firms Actually Get New Clients
Referrals dominate for solo and small firms (59%), far less for larger ones (27%). Plus the ABA rules on paid referrals and solicitation that most marketing advice gets vague about, and the one lever most firms underuse entirely.
The short answer
This is Deligatr's own revenue engine playbook, covering outbound (cold email, cold calling, LinkedIn), inbound (answer engine optimization, organic search) and the CRM that connects both to pipeline, as one connected system rather than separate channels. Every guide is written from campaigns Deligatr runs for itself or its clients. Each one names its channel and category up front, so the right guide takes seconds to find.
Real clients. Real numbers.
Every guide on this blog is written from campaigns Deligatr actually runs. These are six of them, with the verified result attached.
Marketing agency
31 meetings in month 3
Booked meetings by month three, replacing a feast-and-famine referral cycle.
Read the case studyAccounting firm
3 new retainers in 90 days
New retainer clients in 90 days, without a single cold call.
Read the case studyRecruiting agency
Rebuilt after a LinkedIn ban
From a restricted LinkedIn account back to a working outbound channel.
Read the case studySaaS founder
$340K pipeline from a blacklisted domain
Pipeline sourced after a domain had been blacklisted, not before.
Read the case studyInsurance broker
16 meetings in month 1
Meetings booked in the first month of a managed campaign.
Read the case studyManagement consultant
$180K closed in 6 months
Closed revenue traced directly back to outbound, over six months.
Read the case studyQuestions about the Deligatr blog
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