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The full process

How managed outbound works, from signal to booked meeting

Here is exactly how we build and run signal-based outbound for you, stage by stage. One workshop from you, then we run everything else.

The whole process on one line

Six stages, from first workshop to weekly review

You are live in about one week. New domains then warm up for four to six weeks, so first meetings typically arrive in weeks four to six.

  1. 1Day 1

    ICP workshop and signals

    About one hour of your time

  2. 2Week 1, then warm-up

    Infrastructure and warm-up

    New domains warm up for four to six weeks

  3. 3Week 1, then ongoing

    Signal research and copy

    A person approves every sequence

  4. 4Ongoing, ramping

    Multi-channel outreach

    Calls, email and LinkedIn together

  5. 5Ongoing

    Replies, qualification and booking

    First meetings typically weeks 4 to 6

  6. 6Weekly

    Optimisation and reporting

    Volume shifts to what works

6

Stages, start to finish

1

Workshop required from you

~1 wk

Until you are live

Weekly

Review cadence

Quick answer

Managed outbound runs in six stages: an ICP workshop that also defines your signals, infrastructure and warm-up, signal research and human-written copy, outreach across calls, email and LinkedIn, reply qualification and booking, and weekly optimisation. You do one workshop. We run the rest, and qualified meetings land on your calendar. It is the Outbound package described on our B2B lead generation services page.

The process, stage by stage

Six stages. Nothing left vague.

Choose a stage to see what happens and when.

01

ICP workshop and signals

Day 1

One working session defines who you want to reach and what makes the moment right.

  • A structured session covering sector, company size, geography, budget range and the buyer role that makes the decision. We also look at your existing clients to see who converts fastest and stays longest.
  • We agree which events make your offer relevant, such as a new hire in a key role, a funding round, or a hiring push. Those become the signals we watch.
  • Output: a written ICP and signal list both teams sign off before anything else begins.
02

Infrastructure and warm-up

Week 1, then warm-up

Sending infrastructure is built in week one, then warmed gradually while volume ramps up.

  • Dedicated sending domains are registered and configured with SPF, DKIM and DMARC, kept separate from your primary company domain to protect its reputation.
  • New domains warm up over four to six weeks, starting with low-volume sending and building from there. Volume stays well below platform limits throughout. In Saleshandy’s analysis of 53.1 million cold emails (January to June 2026), fully authenticated domains (SPF, DKIM and DMARC together) were 2.7 times more likely to land in the inbox than unauthenticated ones.
  • LinkedIn outreach is paced conservatively per account to protect platform standing.
03

Signal research and copywriting

Week 1, then ongoing

Signals enter here. Each message is written around a real trigger, not a template.

  • Before a sequence is written, research pulls company signals such as role changes, funding rounds and hiring. Where DeliChat is running on your site and the visitor’s consent allows, website visits feed in too.
  • AI does the research and first drafts. Human writers write and refine the sequence, with no false urgency and no guarantees, so it reads like a relevant human message.
  • A person approves every sequence before it sends. You review the messaging direction and can request changes at any point.
04

Multi-channel outreach

Ongoing, ramping gradually

Calls, email and LinkedIn run together to reach prospects where they pay attention.

  • Sequences run across calls, email and LinkedIn in parallel, coordinated so a prospect does not receive conflicting or duplicate touches.
  • Sending volume is capped conservatively per inbox and per LinkedIn account to protect deliverability and platform standing over the long term.
  • DeliVoice can answer inbound calls and place follow-up calls to prospects who have asked to hear from you.
05

Replies, qualification and booking

Ongoing

Every reply is read and qualified, and only genuine opportunities reach your calendar.

  • A reply does not automatically become a meeting. Each one is assessed against your ICP, timing, budget and role before it is qualified.
  • Objections, questions and soft interest are followed up, not discarded. Opens, clicks and replies feed the same engagement score that tells us who is warming up.
  • Qualified meetings are booked directly into your calendar with a short brief on the account and the conversation that led there.
06

Weekly optimisation and reporting

Ongoing

Performance is reviewed weekly, and volume shifts toward what is working.

  • Replies, meetings and qualification quality are reviewed every week, by segment, message variant, channel and signal type.
  • Underperforming segments or messages are cut or rewritten. Winning ones get more volume. Nothing runs unchanged by default.
  • You receive a straightforward weekly summary: what happened, what changed and what is scheduled next.

Where signals enter the process

Reaching accounts because something just happened

Signal-based outbound means contacting an account because something has just happened that makes your offer relevant, instead of working a cold list in bulk. Three kinds of signal feed the process.

First-party signals

Feeds stages 3 and 5

DeliChat identifies the company behind a website visit and, where the law and the visitor’s consent allow, the person. It scores intent from page views, return visits and replies, and Auto Connect flags hot moments in real time. Identification is consent-aware and depends on the visitor’s jurisdiction.

Trigger signals

Feeds stages 1 and 3

Our research pulls recent company triggers such as role changes, funding rounds and hiring before a sequence is written, so the first message has a real reason to exist.

Engagement signals

Feeds stages 5 and 6

Opens, clicks and replies feed the same score. Replies are qualified against your ICP, timing, budget and role before a meeting is booked.

Signal map

Which signal feeds which stage

A lit dot means that signal feeds that stage. Stage numbers match the six stages above.

Signal123456
  • First-party signals

    Feeds stages 3 and 5

    Does not feed stage 1Does not feed stage 2Feeds stage 3, Signal research and copywritingDoes not feed stage 4Feeds stage 5, Replies, qualification and bookingDoes not feed stage 6
  • Trigger signals

    Feeds stages 1 and 3

    Feeds stage 1, ICP workshop and signalsDoes not feed stage 2Feeds stage 3, Signal research and copywritingDoes not feed stage 4Does not feed stage 5Does not feed stage 6
  • Engagement signals

    Feeds stages 5 and 6

    Does not feed stage 1Does not feed stage 2Does not feed stage 3Does not feed stage 4Feeds stage 5, Replies, qualification and bookingFeeds stage 6, Weekly optimisation and reporting
  1. 1 ICP workshop and signals
  2. 2 Infrastructure and warm-up
  3. 3 Signal research and copywriting
  4. 4 Multi-channel outreach
  5. 5 Replies, qualification and booking
  6. 6 Weekly optimisation and reporting

We make no claim about a specific reply-rate uplift. What signals change is relevance and timing, with fewer irrelevant touches. Human writers write and a person approves every sequence before it sends. Read the guide to signal-based outreach.

What to expect, week by week

The onboarding timeline

Week by week

What happens, and when

One shared scale. The dashed part of the warm-up bar is the range: four to six weeks.

  • Week 1

    ICP workshop, infrastructure build, copy approved

  • Weeks 1 to 6

    New domains warm up and sending ramps gradually

  • Weeks 4 to 6

    First qualified meetings typically arrive

  • Weekly

    Performance reviewed and volume shifted to what works

Columns are weeks 1 to 6, then ongoing.

Where your time goes

About an hour of yours. The rest is ours.

One block per stage. The blocks show whose stage it is, not how many hours it takes.

  1. 01ICP workshop
  2. 02Infrastructure
  3. 03Signals and copy
  4. 04Outreach
  5. 05Replies and booking
  6. 06Optimisation
  • You: stage 1

    About an hour for the ICP workshop. You also review the messaging direction and get a weekly summary.

  • Deligatr: stages 2 to 6

    Infrastructure, signal research and copy, outreach, replies and booking, and weekly optimisation, run for you.

Results depend on your market, your offer and what a customer is worth to you. No guarantees of outcomes.

Why this is different

Managed, not just automated

01

People review every stage

AI does the heavy lifting on research, scale and speed. People write the copy, qualify replies and decide what to change each week.

02

Nothing runs on autopilot forever

Weekly review means underperforming segments get cut or rewritten, not left running unchanged.

03

Your infrastructure, never shared

Dedicated sending domains and a dedicated CRM instance. Nothing pooled across clients.

04

You see the plan, not just the output

This page exists because the process should not be a black box. You know what happens and when.

Pricing

Outbound from $2,500 a month

Outbound includes all six stages above. Monthly billing has no long-term commitment. Quarterly ($6,000) and annual ($18,000) billing are paid up front and cost less.

$2,500a month

Monthly billing

No long-term commitment

$6,000a quarter

Quarterly billing

Paid up front, and costs less

$18,000a year

Annual billing

Paid up front, and costs less

FAQ

Questions about the process

What is managed outbound, exactly?
Managed outbound means an external team builds, runs and continuously improves your outbound operation, covering infrastructure, messaging, sending and qualification, so you never touch a tool or manage a campaign yourself. It is the opposite of buying software and doing the work in-house.
What is signal-based outbound and where do the signals come from?
Signal-based outbound means reaching an account because something just happened that makes your offer relevant, instead of working a cold list in bulk. Signals come from three places: website visits (where DeliChat is running and the visitor’s consent allows), recent company triggers such as role changes, funding rounds and hiring, and how prospects engage with outreach. We make no claim about a specific reply-rate uplift. It changes relevance and timing.
What is lead qualification and how does Deligatr do it?
Lead qualification confirms that a prospect who replied is a genuine fit before they take up your time. Deligatr qualifies every reply against your ICP, timing, budget and role before a meeting is booked, so you only see real opportunities.
How long from signing up to the first meeting?
You are live in about one week: an ICP workshop (about one hour of your time), the infrastructure build, and copy written and approved. New sending domains then warm up for four to six weeks, and first meetings typically arrive in weeks four to six. Where sales cycles are long, early meetings are pipeline building rather than instant deals.
Do I need to write any of the outreach myself?
No. AI researches each account, human writers write the sequences and a person approves every one before it sends. You review the messaging direction during onboarding and can ask for changes at any point.
What happens if a campaign is not performing?
Every campaign is reviewed weekly. If a segment, message or channel underperforms, it is adjusted or cut, and volume shifts toward what is generating replies and meetings.
Is my data and outreach infrastructure kept separate from other clients?
Yes. Every client has dedicated sending domains and a dedicated DeliHub CRM instance. Nothing is shared or pooled across clients, and your own company domain is never used for outreach.
What tools make up the Deli Suite, and do I need to learn them?
The Deli Suite is DeliMail for email infrastructure, DeliReach for LinkedIn outreach, DeliVoice for AI voice follow-up, DeliChat for website chat and visitor identification, and DeliHub as the central CRM. You do not need to learn any of them because we operate them for you. DeliHub is the one you will see regularly, since your meetings and pipeline live there.
What does it cost?
Managed outbound is the Outbound package: $2,500 a month on monthly billing with no long-term commitment, or $6,000 per quarter or $18,000 per year paid up front. It includes all six stages on this page.
How does outbound fit with AEO and SEO?
Outbound reaches the accounts you choose. Inbound, our AEO, GEO and SEO programme, makes AI assistants and Google name you when buyers go looking. They are priced separately at $2,500 a month each, or $5,000 a month for both as Full Hybrid.

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Free 30-minute discovery call

Ready to see this process running for your business?

Book a discovery call or check pricing. We will tell you plainly what we would expect in your market, and whether outbound is the right fit.