It looks good. You shipped it. And now buyers cannot find even your brand name in Google. We overhaul the whole site for Google and AI search, then build the pages that bring in qualified searchers at every stage of the funnel.
Free instant audit. See what AI says about you.
Built to get you found in
Google
ChatGPT
Gemini
Claude
PerplexityIllustrative example
AI tools got you to launch in days. They did not tell you that a live site and a findable site are different things. Three checks take under a minute.
Search Google for site:yourdomain.com. No results means Google has not indexed you, and nothing else on this page matters until that is fixed.
Search your brand name in quotes. If other companies, directories or a different spelling outrank you, your brand has no clear identity for search engines to anchor to.
Ask ChatGPT, Gemini or Claude "what is [your brand] and who is it for?". A vague, wrong or missing answer shows how little they have read about you.
What you see
What your buyers see
None of them are about design taste. They are structural, and they stack.
AI site builders often ship pages that assemble themselves in the browser. Vercel analysed AI crawler traffic and found OpenAI and Anthropic crawlers download JavaScript files but do not run them. If your copy only appears after the script runs, it can be missing from what they read.
A landing page and a pricing page cover a tiny slice of what buyers search. Nothing explains the problem, compares the options or answers the objections, so there is nothing for Google or an AI assistant to retrieve and quote.
Search results for software buying terms lean on roundups, Reddit and Quora threads. A new brand with no third-party mentions has no signal that it exists, however good its own site is.
When many products ship with similar layouts and similar generated copy, visitors cannot tell what is different about yours. Traffic that arrives bounces, and the work to earn it is wasted.
We lead with research, not opinion. Every number below is named and sourced at the bottom of the page.
6sense, nearly 4,000 B2B buyers
If you are not found while buyers research, you are not on the list when the decision is made.
Google US, query “saas seo agency”, 11 organic results
Ten of eleven results are not a company’s own sales page. Being mentioned elsewhere is part of being found.
Deligatr SaaS audit, 30 companies, 150 queries
Even established SaaS brands lose ground when a buyer describes a pain and has no vendor in mind. That is the top of the funnel, and it is where we build once the foundation is sound.
68.01%
of US Google searches end without a click to any website.
SparkToro with Similarweb clickstream, first four months of 2026
Visibility now means being the answer, not only being the link. That is why we optimise for Google and AI answers together.
We ran our live AI visibility tool on real B2B SaaS companies, with each company's own name left out of the question. Even established names do not get named every time.
67.3%
Average visibility across 30 companies and 150 queries
8 of 30
Named in two of five queries or fewer
50%
Named on problem-first queries, against 83% on comparison queries
3.0%
Of all citations pointed to the company’s own website
Research
Every company, every score, the full method and its limits. Free to read.
Read the full auditEstablished companies only. We did not test brand-new or AI-built sites, and a company with no market presence yet would likely score lower. Your own result is one click away in the free audit.
Qualified searchers arrive at different moments. We build a page for each one, so the right person finds the right answer.
The buyer describes a pain, not a product category. In our own AI visibility audit, problem-first questions surfaced a named business far less often than comparison questions, so this is where most SaaS brands are missing.
What this searcher types or asks (examples)
Pages we build for them
The job of this stage
Get your name into the room before the shortlist forms. Most of the decision is made before a seller is invited in.
01
Crawlability, rendering, indexation, site speed, structured data and clean architecture. We make sure what you wrote is what Google and AI crawlers actually read.
02
A site that does not look like every other generated one, with a clear message, a clear next step and proof where a doubtful buyer looks for it.
03
Top, middle and bottom pages mapped to the searches your ideal customers make, written by people who research the market first.
04
The third-party presence search engines and AI assistants lean on: original data worth citing, relevant roundups, communities and digital PR done properly.
AI makes us faster at research and structure. It does not write your site. A person writes, edits and fact-checks every page, because buyers and AI assistants both reward content that says something specific and true.
Most agencies start from a keyword list. We start from what your business knows, what the market is doing and how your audience actually talks.
There is more than one way to do this. Here is how the structures differ, so you can decide on what actually matters to you.
| AI tools, DIY | Freelancer | Generalist agency | Deligatr | |
|---|---|---|---|---|
| Who writes the content | Whoever prompts the tool | One writer or the freelancer | Varies by agency | Human writers and a strategist, AI for research |
| Covers AI answers as well as Google | Rarely planned | Depends on the person | Depends on the agency | Built in, alongside Google |
| Technical, design and conversion together | You fix things as you notice them | Usually search work only | Often separate teams or add-ons | One programme, one game plan |
| Pages for every funnel stage | The pages you think of | Depends on capacity | Depends on the scope | Mapped from market data, top to bottom |
| Third-party mentions and authority | Not covered | Sometimes | Sometimes | Part of the plan, done openly |
| Commitment | None | Varies | Varies | Pay monthly, quit any time |
A general comparison of how each option is usually structured, not a claim about any specific provider. Whichever you choose, ask each one these same questions.
Search compounds, so we recommend giving it around six months: the early months go on foundations. You pay monthly and can stop whenever you do not see value.
We learn what you sell, what you are building, who it is for and who you compete with.
A written plan covering the overhaul, the funnel pages, the keywords and the authority work. You challenge it and approve it before work starts.
Technical and conversion fixes ship first, then bottom-of-funnel pages, because they sit closest to revenue.
Middle and top pages go live in the order the data says matters, alongside the authority work. We track indexation, impressions and AI citations as the early signals.
We show what moved, what did not and why. You decide whether to continue.
More keywords, more authority and a stronger position in the market, if you want to continue.
Inbound programme
$2,500 a month
Or $6,000 a quarter, or $18,000 a year, paid up front. See full pricing
A ranking, a lead count or a date. What we do promise is the plan, the work, the reporting and an honest read at month six. If search is not the right channel for your product, we will say so on the first call.
Book a discovery callNo benchmarks and no promises. Enter your real figures and see what a handful of qualified demos from search would be worth against the programme fee.
Your numbers, not ours
The figures pre-filled are placeholders, not benchmarks. Replace them with yours. If you do not have them yet, the manual audit estimates demand for you.
8.0
Demos a month
1.6
New customers a month
$19,200
New annual contract value a month
0.8
Months to cover six months of fees
Six months of the programme at monthly billing is $15,000. At $12,000 a customer, 2 new customers cover it.
Arithmetic on the figures you entered. It is not a forecast and not a promise of results, and it ignores churn, repeat work and cost of service.
Both are free. One is instant and automated. The other is a person doing the full job.
Option one: instant
Enter your domain and our AI visibility checker shows how assistants talk about your brand today and which pages they read to build the answer. No call, no waiting.
Option two: a real person
A member of our team reviews your business by hand. You get the findings and the data, free, whether or not you work with us.
Free for SaaS companies auditing their own product. Please use your business email so we can match it to your domain, or email [email protected] confirming the site is yours. We do not run free audits for agencies working on behalf of clients. For that, see white label AEO.
The questions founders ask us before anything else.
Usually one or more of four things: the site is not indexed or its content is not readable without running JavaScript, the brand has no pages answering what people search for, no other site has mentioned you so there is nothing to confirm you exist, or the name clashes with something else. A free audit shows which of these applies to you.
Not by nature. The risk is in how many AI-built sites ship: pages that render in the browser, thin generic copy, and one homepage doing the work of a whole site. Fix the rendering, replace the generic copy and build the missing pages, and the origin of the first draft stops mattering.
SaaS SEO is search optimisation for software companies: technical health, pages mapped to each stage of the buying journey, and the third-party presence that makes a new brand credible. It differs from generic SEO because SaaS buyers research for a long time, compare several options and read a lot before booking a demo.
SEO earns you a place in a list of links. Answer engine optimisation earns you a mention inside the answer ChatGPT, Gemini, Claude, Perplexity or Google AI gives. They share foundations, so we do both, but AI answers also draw on third-party sources, which is why the authority work matters.
No. Six months is our recommendation, not a lock-in. You pay month by month and can stop at any point if you do not see value. We recommend six because the first months go on foundations, and pages need time to be indexed, read and cited before they bring qualified searchers. After six months you can keep going while we target more keywords and build more authority, or stop.
We use AI to speed up research, clustering and structure. We do not paste generated copy into your site. A person writes and edits every page, checks every statistic against a named source, and nothing goes live without your approval.
The instant audit runs on our AI visibility checker and shows how assistants currently talk about your brand. The manual audit is done by a person: a full review of your business and site, research on your competitors, and demand research on what your market is actually searching, with the data presented to you free of charge. It is for SaaS companies auditing their own product, so we ask for a business email that matches your domain, or an email from you confirming the site is yours. We do not run free manual audits for agencies working on behalf of clients.
The Inbound programme is $2,500 a month on monthly billing with no long-term commitment, or $6,000 a quarter or $18,000 a year paid up front. The full overhaul, covering technical, design, conversion and content, is included in that price. Everything is on the pricing page, and the game plan sets out exactly what is rebuilt, fixed and added before you start.
Any of them: Lovable, Bolt, v0, Webflow, Framer, WordPress, Next.js or a custom build. If a platform limits what search engines can read, we tell you plainly and recommend a fix, including moving the marketing site off it while the product stays where it is.
Thirty minutes. We look at where you stand in Google and AI answers, who is winning your searches and whether this programme makes sense for your product. If it does not, we will say so.
Pick a time that suits you
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No unsourced statistics. Each figure is named, dated and tied to the section that uses it.
95%
6sense
Nearly 4,000 B2B buyers. 95% bought from a Day One shortlist, buyers started contact 79% of the time, and first seller contact came about 61% of the way through the journey.
67.3%
Deligatr
150 live grounded buyer queries, run 3 October 2026. Companies were named in 83% of comparison queries and 50% of problem-first queries. 5 of 35 companies could not be scanned.
4 of 11
Ahrefs
Page one for the query "saas seo agency": 11 organic results made up of 4 roundup lists, 3 Reddit threads, 2 Quora threads, 1 forum thread and 1 agency page.
No JS run
Vercel
Analysis of AI crawler traffic. OpenAI and Anthropic crawlers fetch JavaScript files but do not execute them.
68.01%
SparkToro with Similarweb
68.01% of US Google searches end without a click to any website.
Google, ChatGPT, Gemini, Claude and Perplexity are trademarks of their respective owners. Logos are shown to identify the search and AI platforms we optimise for and do not imply endorsement or affiliation. The search interface mock-up and the funnel query examples are illustrative.