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Outbound · Inbound · AEO

Outbound, inbound.
One revenue engine.

Cold email, cold calling and LinkedIn cover outbound. Answer engine optimization and organic search cover inbound. Both land in the same CRM Deligatr runs its own pipeline on, an analytics layer that ties every campaign to the revenue it actually produced, not a dashboard that just counts pageviews.

Every guide here comes from campaigns Deligatr runs itself.

48
Guides published
and counting
13
Playbook categories
and growing
1
CRM as analytics
same contact record
We Audited 19 Established Consulting Firms for AI Visibility. Here Is What We Found.

Benchmarks and Research

We Audited 19 Established Consulting Firms for AI Visibility. Here Is What We Found.

We ran our live AEO audit tool against 19 established management and advisory consulting firms and measured who AI assistants actually name. Average visibility: 52.6%. A firm's own website was 1.1% of the sources AI cited, and four of 23 sites could not be scanned.

9 min
We Audited 20 Established AEC Firms for AI Visibility. Here Is What We Found.

Benchmarks and Research

We Audited 20 Established AEC Firms for AI Visibility. Here Is What We Found.

We ran our live AEO audit tool against 20 established architecture, engineering and construction firms and measured who AI assistants actually name. Average visibility: 60.0%, but local-style questions named a firm in only 6 of 20 answers. A firm's own website was 1.3% of what AI cited.

10 min
We Audited 22 Wealth Management and Advisory Sites for AI Visibility

Benchmarks and Research

We Audited 22 Wealth Management and Advisory Sites for AI Visibility

We ran our live AI visibility audit on 22 wealth management and advisory sites and could scan 16. Average visibility was 23.8% (30.9% across the 11 client-facing wealth managers), and not one firm was named when the buyer described a situation instead of asking for a firm.

8 min
We Audited 19 Established Marketing Agencies for AI Visibility. Here Is What We Found.

Benchmarks and Research

We Audited 19 Established Marketing Agencies for AI Visibility. Here Is What We Found.

We ran our live AEO audit tool against 19 established marketing agencies and measured who AI assistants actually name. Average visibility: 47.4%. Five were not named once, and an agency's own website was only 2.2% of what AI cited.

10 min
We Audited 13 Industrial Manufacturers for AI Visibility. Here Is What We Found.

Benchmarks and Research

We Audited 13 Industrial Manufacturers for AI Visibility. Here Is What We Found.

We ran our live AEO audit tool against 13 industrial manufacturers and measured who AI assistants actually name. Average visibility: 66.2%, but more than four in ten of the domains we tried blocked our crawler, and a manufacturer's own website was only 4.0% of what AI cited.

9 min
We Audited 15 Established Accounting Firms for AI Visibility. Here Is What We Found.

Benchmarks and Research

We Audited 15 Established Accounting Firms for AI Visibility. Here Is What We Found.

We ran our live AEO audit tool against 15 established accounting and CPA firms and measured who AI assistants actually name. Average visibility: 32.0%. A firm's own website was 0.7% of the sources AI cited, and eight of 23 sites could not be scanned.

9 min

The short answer

This is Deligatr's own revenue engine playbook, covering outbound (cold email, cold calling, LinkedIn), inbound (answer engine optimization, organic search) and the CRM that connects both to pipeline, as one connected system rather than separate channels. Every guide is written from campaigns Deligatr runs for itself or its clients. Each one names its channel and category up front, so the right guide takes seconds to find.

Proof

Real clients. Real numbers.

Every guide on this blog is written from campaigns Deligatr actually runs. These are six of them, with the verified result attached.

Marketing agency

31 meetings in month 3

Booked meetings by month three, replacing a feast-and-famine referral cycle.

Read the case study

Accounting firm

3 new retainers in 90 days

New retainer clients in 90 days, without a single cold call.

Read the case study

Recruiting agency

Rebuilt after a LinkedIn ban

From a restricted LinkedIn account back to a working outbound channel.

Read the case study

SaaS founder

$340K pipeline from a blacklisted domain

Pipeline sourced after a domain had been blacklisted, not before.

Read the case study

Insurance broker

16 meetings in month 1

Meetings booked in the first month of a managed campaign.

Read the case study

Management consultant

$180K closed in 6 months

Closed revenue traced directly back to outbound, over six months.

Read the case study
See every case study
FAQ

Questions about the Deligatr blog

How this blog is written, what it is built on, and where to go next if you are new here.

How often does Deligatr publish new guides?
New outbound and inbound guides publish multiple times a week, organised into the categories above so you can find what applies to your channel.
Who writes the guides on this blog?
Every guide is written or reviewed by the Deligatr team who run the campaigns day to day, not an outside content agency. See the editorial team in the sidebar, or read more about the people behind Deligatr on the About page.
Is anything on this blog based on real data, or is it generic advice?
Where this blog cites a number, it comes from campaigns Deligatr or its clients have actually run. The case studies show the same campaigns this blog draws its examples from, industry by industry.
Does this blog help if I use ChatGPT or Perplexity instead of Google?
Yes. Every guide is structured to be citable by AI assistants, not only ranked by search engines, which is the same discipline behind the free AI visibility audit. That tool checks whether AI assistants already mention your business.
Do I need to hire Deligatr to use anything on this blog?
No. Every guide, template and framework here is fully usable on its own. If you want the CRM these guides assume you are running on, DeliHub is free forever, no card required.
Which category should I start with?
Start with Outbound Strategy for cadence and channel mix, or the AEO guide if visibility is the real gap. From there, go straight to Cold Email, Cold Calling and Voice AI or LinkedIn Outreach for a specific channel.
How does this blog connect to Deligatr's CRM and outbound tools?
Every visitor this blog brings in enters the same tracking and scoring loop as an outbound-sourced lead, inside the Deli Suite. The blog is not separate content marketing sitting next to the product. It is one of the ways the same pipeline gets filled.