AEO for healthcare: help AI assistants describe your practice accurately
People now ask AI assistants where to go for care. We optimize the public information those assistants rely on, for clinics, dental practices and healthcare groups. No patient data, no medical claims.
- No patient data needed
- Clinical content from your practitioners
- Nothing published without approval
- $2,500 a month, no long-term commitment
In short
AEO for healthcare is the work of making a practice easy for AI assistants to describe accurately and recommend with confidence. SEO competes for a position in a list of links. AEO competes to be named inside the answer itself. For clinics, dental and physiotherapy practices and specialist groups, that means getting the public facts right and consistent: your site, your practitioners, your profile, your reviews and the listings AI models cite. You will also hear it called AI SEO for healthcare, or AI SEO for dentists.
An honest note
AI assistants are careful with health questions
Patients ask things like the examples below. Health is a sensitive area, so assistants tend to be cautious, and that changes what matters.
What an answer can look like
A patient asks, the assistant names a few practices
Which dentist near me is taking new patients and offers evening appointments?
Riverside Dental Practice lists evening appointments on weekdays and says it is taking new patients. Its website names its dentists and their registration details, and its Google Business Profile shows the same hours.
Availability changes, so confirm with the practice before you book.
This is general information, not medical advice.
Illustrative example with a generic practice. It shows the shape of an answer, not a result we have achieved, and nothing in it is medical advice.
Patients ask like this
Plain-language questions with real constraints
Examples of the kind of question we write queries around.
“Which dentist near me is taking new patients and offers evening appointments?”
“Physiotherapy clinic in Leeds that treats sports injuries”
“Private specialist clinic near me with step-free access and parking”
“What should I look for when choosing a private clinic?”
Accuracy matters more
Opening hours, services, locations and who treats what need to be right and the same everywhere. A model that finds conflicting facts has little reason to take the risk of naming you.
Credentials matter more
Practitioner names, qualifications, registration details and professional memberships help an assistant, and Google, judge whether a practice can be trusted. They have to be real, current and attached to the right people.
Consistency matters more
Your site, your Google Business Profile and the directories and professional listings that mention you should tell the same story. Inconsistency is a visibility problem and a trust problem.
Practice marketing must also follow the rules of the relevant regulator, which differ by country and profession. Check what applies to you with your regulator or a qualified advisor. This page is general information, not legal advice, and nothing on it is medical advice.
Where answers come from
What AI models draw on to describe a practice
Everything here is public. Models weigh whether the same facts appear in more than one place, so a claim that lives only on your own site is a weak claim.
The AI answer
Names your practice, or does not
Your website and service pages
Treatments and services, locations, fees where you publish them, opening hours and how to book, written so each answer can be lifted whole.
Practitioner profiles
Who your clinicians are, their qualifications and registration, and what they focus on, on pages that name them properly.
Structured data
Markup that states facts plainly to a machine: practice, practitioners, services, locations and hours, instead of leaving them to be inferred.
Google Business Profile
A Google-verified fact sheet: categories, services, hours, attributes, photos and the questions and answers section.
Reviews
Volume, recency and what patients say in their own words. A visibility input as well as a reputation one.
Third-party listings
Healthcare directories, insurer and network listings, professional body directories and local listings that AI models cite.
What we optimize
Six areas, all of them public information
The same levers as every AEO engagement, applied with the care a health practice needs. SEO is the foundation underneath.
Practice and practitioner entities
We make it unambiguous what you are (a dental practice, a physiotherapy clinic, a specialist consulting group), where you operate and who works there.
Service pages built to be quoted
Each service gets a page that answers the questions people ask in plain language, with the clinical content written or approved by your practitioners.
Structured data and credentials
Schema for the practice, its locations, services, hours and practitioners, kept in step with what is actually true today.
Google Business Profile
Categories, services, attributes, hours, service details and Q&A built out properly, and name, address and phone details made consistent everywhere.
Reviews and how you reply
We help you set a consistent, compliant way to ask for reviews and a reply approach that never confirms or discusses someone’s care in public.
Listings and corroboration
Consistent details across the third-party listings and directories AI models cite, and independent mentions that confirm what your own site says.
What we do not do
- Write or give medical or clinical advice, or make medical claims for you
- Promise patient outcomes, patient numbers or a recommendation from any AI assistant
- Touch patient records, booking systems or any patient data
- Contact your patients, or write, buy or incentivize reviews
Measurement
How we measure where you stand
We use the same audit method as our published research and our free checker, so you can see the method before you buy.
The method
Live queries with your name left out
- 1
Read your homepage
Classify what you do in the words a patient would use.
- 2
Write five queries
Buyer-intent queries: local, category, problem-first and comparison.
- 3
Run each as a live AI search
Your name is left out of every query.
- 4
Record what came back
Whether you were named, who was named instead and which sources were cited.
Try it on your own practice with the free AI visibility checker, and read the AI visibility research for each method and its limits.
Findings from other sectors
We have not audited healthcare
Healthcare and dental practices are not among the businesses we have audited, so we publish no healthcare figures and make no claim about how AI treats your sector.
217
established businesses audited, across 12 industries
1,085
live queries run, with each business’s name left out
None
of the audited businesses were healthcare or dental practices
Yelp
was the most-cited source in our audit of 16 insurance agencies
A different sector, shown for the mechanism
What carries over is the mechanism: AI leans on third-party platforms, not only on your own site.
Source: Deligatr AI visibility audits of established businesses across 12 industries. The Yelp finding is from 16 insurance agencies, a different sector. Read the audit.
Price and pace
One program, one price
AEO runs on our Inbound program: an AEO, GEO and SEO program with DeliChat identification and scoring, scoped with you for a patient-facing site.
Monthly
$2,500
No long-term commitment
Works out at $2,500 a month
Quarterly
$6,000
Paid up front, 20% saving
Works out at $2,000 a month
Annual
$18,000
Paid up front, 40% saving
Works out at $1,500 a month
Six months is what we recommend, not a requirement. Full detail on the pricing page.
Planning estimates
Three phases over about five months
- 1
Months 1 to 2
Foundation and first movement
Technical floor fixed, practice and practitioner entities built, listings cleaned up and the first pages approved. Early movement in AI answers tends to show around month two, once the work has been crawled.
- 2
Months 3 to 4
Coverage and corroboration
Service content expands across the questions people ask, and third-party details are brought into line with your own site.
- 3
Months 4 to 5
Measured against your baseline
We compare AI answers and inquiry sources with where you started. These are planning estimates, not guarantees, and timing depends on your site, specialty and area.
Planning estimates, not guarantees. Timing depends on your site, specialty and area.
Who it is for
Built for established practices and groups
It suits practices that want to be described accurately wherever people ask. If you are not sure, the free checker shows where you stand first.
A good fit
- Private clinics, dental practices, physiotherapy and specialist practices
- Multi-site healthcare groups that need one consistent story across locations
- Practices whose practitioners can review and approve what is published
- Teams who want an honest view of where they stand in AI answers first
Browse the industries we work with, or see how we approach more than one site:
Not the right fit
- Anyone wanting medical claims or clinical advice written for them
- Anyone wanting guaranteed patient volumes or a guaranteed recommendation
- Work that needs access to patient data or clinical systems
If AEO is not right for your practice, we say so on the first call. If you also want to reach accounts, such as employers or corporate partners, our B2B lead generation services are the outbound lane.
Common questions
AEO for healthcare, answered
What is AEO for healthcare?+
Do you make medical claims or write clinical content?+
Do you handle patient data?+
Why do AI assistants treat health questions differently?+
What does AI SEO for dentists involve?+
We run several sites. Does this work for a healthcare group?+
Does this meet healthcare advertising rules?+
How do you measure whether it is working?+
How long does it take, and do you guarantee a recommendation?+
How much does it cost?+
Book a discovery call
See how AI describes your practice today
A free 30-minute call. We look at where you stand in AI answers, tell you plainly whether AEO is the right investment, and agree scope and price before any commitment.
Pick a time that suits you
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Keep reading
Answer engine optimization →
The full AEO and GEO program.
AEO for local business →
One location or a handful, in one service area.
AEO for franchises →
Many locations, one consistent story.
AEO for ecommerce →
Product-led queries, feeds and reviews.
White label AEO →
Deliver AI visibility under your own brand.
AI visibility research →
Audits of established firms, with method and limits.
Free AI visibility checker →
See who AI names for your category.
Industries →
AEO, GEO and SEO built for your sector.
B2B lead generation →
Signal-based outbound, if you also want to reach accounts.
Pricing →
Inbound, Outbound and Full Hybrid.
All services →
Everything we do, in one place.