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Appointment setting · Signal-led · Fully managed

B2B appointment setting services that put qualified meetings on your calendar

We reach the right accounts when something has just happened, qualify every reply against your ICP, timing, budget and role, and book the meeting. You turn up and talk to buyers.

Book a discovery callSee pricing
  • Live in about one week
  • First meetings typically weeks 4 to 6
  • Qualified before booking
  • $2,500 a month, no long-term commitment

Your calendar

Booked this week

Illustrative example

Mon

Tue

Wed

Thu

Fri

  • Tue10:00Northbridge AdvisoryHead of OperationsQualifiedBrief attached
  • Wed14:30Harbourline LogisticsManaging DirectorQualifiedBrief attached
  • Thu11:00Meridian Cloud ServicesIT DirectorQualifiedBrief attached

The standard

What counts as a qualified meeting

A meeting is only worth booking if you would be glad to take it. We agree the definition with you in the ICP workshop and hold every reply to it.

Five points

Every reply passes all five before it reaches your calendar

  1. 1ICP fitThe company matches the profile you agreed in the ICP workshop: sector, size and the problem you solve.
  2. 2The right roleThe person on the call decides, or directly shapes the decision. Not a gatekeeper, not a student.
  3. 3A reason to talk nowTiming is checked from their reply. A recent trigger and a stated need beat a polite maybe.
  4. 4Budget in rangeWe check the commercial fit before booking, so a meeting does not end on the price slide.
  5. 5Read by a personEvery reply is read and assessed by a person against points 1 to 4. Only then does it reach your calendar.

A reply, read by a person

Checked before it counts

Illustrative example

Managing Director, Harbourline Logistics

Thanks for getting in touch. We are reviewing this next quarter and I own the decision. Can we speak next week?

  • ICP fitSector and size match
  • Right roleOwns the decision
  • Reason to talk nowReviewing next quarter
  • Budget in rangeCommercial fit checked

Pre-call brief sent with the invite

The company, the role, the trigger that started the conversation and what they said in their reply.

Qualified. Meeting booked to your calendar.

How it works

How a meeting gets booked

Signal-based outbound means reaching an account because something just happened that makes your offer relevant, instead of working a cold list in bulk.

  1. 1

    A signal points to the account

    We reach an account because something has just happened: a role change, a funding round, a hiring push, or a visit to your website. Not because a name sat on a list.

  2. 2

    Research and a written sequence

    AI does the research. Human writers write the sequence around that trigger, and a person approves it before anything sends.

  3. 3

    Outreach across calls, email and LinkedIn

    Touches are coordinated across all three channels, so a prospect who ignores an email may see a LinkedIn message or get a call.

  4. 4

    Replies are qualified

    Opens, clicks and replies feed the same score. A reply is checked against your ICP, timing, budget and role before it counts.

  5. 5

    The meeting lands on your calendar

    A qualified prospect books straight into your calendar and you get a short brief on the account before the call.

Signals come from three places: your website visitors (where DeliChat is running and the visitor’s consent allows), recent company triggers our research pulls, and how prospects respond. 6sense’s 2025 research (nearly 4,000 buyers) found 95% buy from their Day One shortlist, which is why timing matters. We make no claim about a reply rate uplift. The full system is on our B2B lead generation services page, and the how managed outbound works page walks through each stage.

Who does what

What you do, and what we do

Your part is small and it is the part only you can do.

ICP and offerYou:About one hour in the ICP workshop. You know the buyer, we turn it into targeting.Us:Turn the workshop into an ICP document and the signals worth acting on.
InfrastructureYou:NothingUs:Build and warm dedicated sending domains, kept separate from your own.
CopyYou:Approve the messaging direction.Us:Research, write and review every sequence. A human approves before it sends.
Outreach and repliesYou:NothingUs:Run calls, email and LinkedIn, read every reply and qualify it.
The meetingYou:Show up, run the conversation and close.Us:Book it to your calendar with a pre-call brief.
ReportingYou:Join the weekly review.Us:Report on replies, meetings and what we are changing.

The honest numbers

Show-up and no-show reality

Booking a meeting is the hard part, and keeping it is the next. These are the figures we can source, and what we cannot.

Cold calling funnel

What it takes to book one meeting by phone

Each bar has its own base, so read them as three separate rates on one scale.

9.9%Dials that connect
24.5%Prospects reachedafter about three attempts
4.6%Conversations that book

~370dials per meeting booked

Source: Belkins, 175,000+ cold-calling dials. Cold email replies ran at 0.45% of emails sent across 7.5 million emails (Belkins, 2025). Read the cold calling data in full.

One case, disclosed

Webtec: a 50% no-show rate on paid-social meetings

Webtec is Deligatr’s sister company, the agency Deligatr was built inside. One case, not an average.

£400

per attended meeting, before (Meta ads)

~£160

per meeting, after (outbound), with meeting volume doubled in Q1

Different bases (attended versus booked), so not a like-for-like comparison.

50%

no-show rate on Meta ad meetings, before

This does not tell you what your show rate will be. We have no sourced show rate for outbound meetings, so we do not quote one. What we control is qualifying before booking. We promise no show rate and no number of meetings.

Source: Webtec, Deligatr’s sister company. Figures are in pounds, as Webtec is a UK agency.

Timeline

When the first meetings arrive

Setup is fast. Warm-up is not, and it applies to everyone who sends cold email.

Weeks 1 to 6

What happens each week

  1. Week 1: ICP workshop, infrastructure build, copy written and approved. You are live.

  2. Weeks 1 to 6: new sending domains warm up. Volume ramps slowly.

  3. Weeks 4 to 6: first meetings typically arrive.

  4. Every week: results reviewed, segments and messages adjusted.

Why authentication matters

Inbox placement, authenticated against unauthenticated

2.7 times

more likely to land in the inbox for fully authenticated domains than unauthenticated ones

Source: Saleshandy, analysis of 53.1 million cold emails, January to June 2026. Fully authenticated means SPF, DKIM and DMARC together. No guarantees of outcomes.

Same package, three views

How this differs from lead generation and an outsourced SDR

There is one managed Outbound package at $2,500 a month on monthly billing. These pages describe it from three angles, so there is no separate appointment setting price.

Pick the angle you are weighing

You are hereThis page

Appointment setting

The outcome: qualified meetings on your calendar. It is what the Outbound package produces, seen from the buyer’s side of the table.

The system

Full outbound lead generation

The same managed Outbound package described as a whole system: targeting, infrastructure, copy, channels and reporting.

See the B2B lead generation services →
The hire

Outsourced SDR

The same package framed as the alternative to hiring a rep: cost, ramp, attrition and who owns the work.

Compare it with an in-house SDR hire →

Quarterly ($6,000) and annual ($18,000) billing are paid up front and cost less. See pricing for the Outbound package.

Who it is for

Built for established businesses

It suits B2B companies where one new customer, or a few repeat orders, pays back months of the service.

A good fit

  • A B2B business with a defined offer and a clear ideal client
  • One new customer, or a few repeat orders, pays for the month
  • A sales team able to take and run the meetings
  • You want meetings on the calendar without managing outbound tools

Browse the industries we work with:

Law firmsAccounting firmsConsultantsIT services and MSPsSaaSManufacturers

Not the right fit

  • Consumer (B2C) products
  • A customer worth too little to repay the cost of winning one
  • Businesses that need cold calling to be their only channel

If outbound is not right for you, we say so on the first call.

Common questions

Appointment setting, answered

What is B2B appointment setting?+
B2B appointment setting means someone else finds the right accounts, starts the conversation, qualifies the interest and books the meeting, so your team only joins calls that are worth taking. At Deligatr it is the outcome of the managed Outbound package: signal-led outreach across calls, email and LinkedIn, run by people with AI doing the research and scale.
What counts as a qualified meeting?+
A meeting where the company fits your ICP, the person holds the role that decides or shapes the decision, there is a reason to talk now, and the commercial fit has been checked. Every reply is assessed against your ICP, timing, budget and role before a meeting is booked. You agree the criteria with us in the ICP workshop.
How much do appointment setting services cost?+
There is no separate appointment setting price. It is the Outbound package: $2,500 a month on monthly billing with no long-term commitment, or $6,000 per quarter or $18,000 per year paid up front. It is a flat package price, and full detail is on the pricing page.
How long until the first meetings are booked?+
You are live in about one week: an ICP workshop of about an hour, the infrastructure build, and copy written and approved. New sending domains then warm up for four to six weeks, so first meetings typically arrive in weeks four to six. We do not promise meetings sooner than that.
Do you guarantee a number of meetings?+
We do not guarantee a result number. What we do guarantee is the work: a human approves every message before it sends, copy and design are redone at no extra cost if they miss the agreed standard, you get a named senior owner, a weekly report and a review call, and if setup is not live in about a week we say so and tell you why. Results depend on your market, your offer and what a customer is worth to you. On the discovery call we tell you plainly what we would expect in your market, and we will say so if outbound is not the right fit.
What about no-shows?+
No-shows happen with every meeting source. In the one case we can cite, Webtec (Deligatr’s sister company, the agency Deligatr was built inside) saw a 50% no-show rate on meetings from Meta ads before it moved to outbound. That is one case, and we do not have a sourced show rate for outbound meetings, so we do not quote one. What we control is qualifying before booking, and no-shows are visible in the weekly review like any other result.
Which channels do you use to book meetings?+
Calls, email and LinkedIn, coordinated so a prospect is not hit with duplicate touches. In Belkins’ data on more than 175,000 cold-calling dials, 9.9% of dials connected and about 370 dials were needed per meeting, which is why calls work best alongside the other channels, not on their own.
What do I need to do?+
Give about an hour to the ICP workshop, approve the messaging direction, and attend the meetings that land on your calendar. We build the infrastructure, write and review the sequences, run the outreach and qualify the replies.
How is this different from an outsourced SDR or full outbound lead generation?+
It is the same Outbound package, so the price is the same. Appointment setting describes the outcome, a qualified meeting on your calendar. Full outbound lead generation describes the whole system, and an outsourced SDR describes it as an alternative to hiring a rep.
Is this compliant with GDPR, PECR and CAN-SPAM?+
We build outreach to operate within GDPR, PECR and CAN-SPAM, with an opt-out in every sequence, and we can provide data processing documentation on request. Where website visitors are identified, that depends on the visitor’s jurisdiction and consent.

Book a discovery call

Let’s see if qualified meetings are the right outcome for you

A free 30-minute call. We tell you plainly what we would expect in your market, and whether outbound is the right fit.

Pick a time that suits you

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Keep reading

B2B lead generation services →

The full managed outbound system.

Outsourced SDR →

The alternative to hiring a rep.

AI SDR vs outsourced SDR →

An honest comparison of the models.

How managed outbound works →

The process, stage by stage.

Cold email agency →

The email channel, from domains to replies.

LinkedIn lead generation →

The LinkedIn channel, timed by signals.

Cold calling services →

The calling channel, used with a reason.

Account based marketing →

Named accounts, worked as one team.