Terms A to Z
Look up any term used in the documentation. Each definition is one sentence and links to the tab that explains it in full.
The short answer
This glossary defines 44 terms, from AEO, GEO and SEO to intent score, warm-up and every Deligatr product name. Search the list, jump by letter, or link straight to a term with its own anchor.
44 terms
A
- AEOAnswer engine optimisation
- Making sure AI assistants and answer features name you inside the answer itself, not only in the list of links below it. Read more in AEO and GEO
- AI Overview
- Google’s AI-written summary that appears above the normal results on some searches. Read more in AEO and GEO
- AI Visibility score
- A measured score out of 100 for the share of real buyer questions where an AI assistant named you, from live searches that never include your name. Read more in Audit
- Auto Connect
- A DeliChat feature that flags your team in real time the moment a visitor goes hot, such as a third visit in a day or a return to the pricing page. Read more in Visitor ID
C
- Conversion readiness
- An assessed score out of 100 for the signals in your page markup that help a visit become a conversation, such as calls to action, forms, trust signals and structured data. Read more in Audit
D
- Deli Suite
- The set of Deligatr tools (DeliHub, DeliChat, DeliMail, DeliReach and DeliVoice) that read from and write to one shared record. Read more in Pricing
- DeliChat
- The Deligatr tool that identifies who is on your website, scores their intent and handles live chat and web voice. Read more in Visitor ID
- DeliHub
- The Deligatr CRM, where every visit, score, email, LinkedIn message, call and reply sits on one record per person. Read more in CRM
- DeliHub Pro
- The paid DeliHub plan, with unlimited seats, custom pipelines, fields, tags and dashboards: $197 a month for CRM-only clients, and included at no extra cost with any managed service. Read more in CRM
- DeliMail
- The Deligatr tool for outbound email, sent from dedicated sending domains and inboxes that are warmed before use. Read more in Outbound
- DeliReach
- The Deligatr tool for LinkedIn outreach, triggered by what a person has done rather than sent on a fixed schedule. Read more in Outbound
- DeliSolo
- A done-with-you option: we set up the Deli Suite for you and you run it. Read more in Pricing
- DeliVoice
- The Deligatr voice tool that answers inbound calls and places consented follow-up calls; it is not a cold dialler. Read more in Outbound
E
- Enrichment
- Adding verified company and contact details to a record before anything is sent to it. Read more in Research engine
- Entity consistency
- Using the same name, description, people and facts for your organisation everywhere it appears online, so AI models describe you accurately. Read more in AEO and GEO
F
- First-party signal
- A signal from something a person does with you, such as returning to the pricing page, opening an email or accepting a LinkedIn connection. Read more in Outbound
- Full Hybrid
- The package that runs Inbound and Outbound together, on one record and one intent score. Read more in Pricing
G
- GEOGenerative engine optimisation
- Shaping how AI models understand and describe your organisation, including in conversations where no live search happens. Read more in AEO and GEO
H
- Hub and spoke
- A content structure where one pillar page owns the head topic, clusters support it and assets sit beneath, so authority builds in one place. Read more in SEO
- Hybrid operating model
- Software does the heavy lifting on research, scale and timing while a team handles strategy, copy and judgement. Read more in Engagement
I
- ICPIdeal customer profile
- A description of the businesses and buyers you most want to win, built from who actually visits, replies and buys. Read more in Outbound
- ICP fit score
- How closely an account matches your ideal customer profile, set by the research engine. It is separate from the intent score, which tracks a person’s behaviour. Read more in Research engine
- Inbound
- The package that makes you findable through SEO, AEO and GEO, with every website visitor identified and scored. Read more in Pricing
- Intent score
- A running number for one person that combines page views, scrolls, return visits, email opens and replies, rising when they pay attention and cooling with silence. It measures behaviour, not fit; fit is the ICP fit score. Read more in Visitor ID
L
- llms.txt
- A plain text file that describes who you are and which pages matter, written for AI models to read. Read more in AEO and GEO
- Lookalike
- An account that resembles the businesses already engaging with you, found by matching the profile of your best visitors, repliers and customers. Read more in Outbound
M
- Market signal
- A signal from something that happens to an account, such as a funding round, a relevant hire, a new regulation or a change of tools. Read more in Outbound
- Measured and assessed
- A measured result comes from a live test; an assessed result is our judgement of signals we can observe. We never present one as the other. Read more in Trust
O
- One record per person
- Every visit, score, email, LinkedIn message, call and reply for one person, kept on a single contact record whichever direction it came from. Read more in CRM
- Orphan page
- A page that no other page links to, which search engines are unlikely to rank. Read more in SEO
- Outbound
- The package of managed outreach across email, LinkedIn and calls, triggered by signals and approved by a person. Read more in Pricing
P
- Pillar and cluster
- A pillar page owns a head topic and links down to cluster pages that cover its variations, each of which links back up. Read more in SEO
Q
- QualiPi
- Deligatr’s free business health diagnostic: 15 questions across five categories and a personalised report. Read more in Audit
- Quality gate
- A point where a person checks automated work before it reaches a prospect or a published page. Read more in Engagement
S
- Schema
- Structured data added to a page that tells search engines and AI systems what the page is about. Read more in SEO
- Seat
- One person’s login to DeliHub. The free plan allows 2 seats per account, and Pro has no seat limit. Read more in CRM
- Sending domain
- A separate domain used for cold email, so your main domain is never used for outreach. Read more in Deliverability
- SEOSearch engine optimisation
- Earning visits from search results by making pages technically sound, relevant and well linked. Read more in SEO
- Signal
- A timely event that suggests an account may need what you sell right now. There are two kinds: first-party signals and market signals. Read more in Outbound
- Signal-based outbound
- Reaching an account because something just happened that makes your offer relevant, instead of working a cold list on a fixed schedule. Read more in Outbound
- SPF, DKIM and DMARC
- Three email authentication records that let receiving servers check a message really comes from the domain it claims to. Read more in Deliverability
U
- Unified inbox
- One inbox that shows every reply from every channel on the right contact record. Read more in CRM
V
- Visitor identification
- Resolving anonymous website traffic into named people and companies, where the law and the visitor’s consent allow. Read more in Visitor ID
W
- Warm-up
- The gradual ramp-up of sending on a new domain, which takes four to six weeks, before it carries full volume. Read more in Deliverability
The Deli product names at a glance
Deligatr’s own tools all carry the Deli name. They share one record, so what one learns the others use.
DeliHub
The CRM: one record per person, a unified inbox and pipeline stages.
Free for 2 seats
DeliChat
Visitor identification, intent scoring, live chat and web voice.
$199 a month
DeliMail
Outbound email on dedicated, warmed sending domains.
$199 a month
DeliReach
LinkedIn outreach triggered by behaviour.
$199 a month
DeliVoice
Answers inbound calls and places consented follow-up calls.
Scoped on a discovery call
DeliSolo
Done with you: we set up the Deli Suite for you and you run it.
See the product page
DeliChat, DeliMail and DeliReach are $499 a month together. Pro for DeliHub is included with any managed service. Full detail is on the Pricing tab and the pricing page, and the whole set is on the Deli Suite page.
Common questions
The questions that come up most before an engagement starts, answered plainly.
Do we need to know our ICP before we start?
No. Defining it is part of the strategy work. If you already have a clear picture we sharpen it, and if not we build it from your best clients, your offer and the audit data.
Who writes the content and the outreach copy?
Our team. Software handles templates, schema and sending, and AI prepares first drafts, while people write, edit and approve every page and every sequence, in language specific to your sector.
Will outreach damage our brand or email reputation?
Cold email never runs from your main domain. It runs from separate warmed sending domains at conservative volumes, warm contacts are approached first with context, and a person reviews every reply.
Can we keep our existing CRM?
Yes. We sync with whatever CRM you already use, at no extra cost, so you can run both side by side or migrate when you are ready. The loop works best with one record per person in DeliHub, which is a fully finished product, free forever for two seats, with Pro included at no extra cost with any managed service. Try it alongside your current CRM, and move your data across if you like it.
How is this different from buying the tools ourselves?
You get the tools and a team running them to a strategy. Software on its own still needs someone to steer it, keep the data fresh and write copy that fits your sector, and that work lands on you.
How do you measure whether it is working?
AI visibility is re-tested with the same buyer questions over time. Search Console and GA4 track impressions, clicks, AI referral traffic and conversions, and DeliHub shows identified visitors, scores, replies and booked meetings.
Is there a contract or minimum term?
Monthly billing has no long-term commitment. Quarterly and annual billing are paid up front and save 20% and 40%. We recommend six months, but it is not required.
What do you need from us to get started?
The onboarding form: your ICP and offers, proof you can share, access to your site and analytics, and your goals. Anything else we cover on the onboarding call.
How long until we are live, and when do meetings start?
Outbound is live in about one week. New sending domains then warm up for four to six weeks, and first outbound meetings typically arrive in weeks four to six. Inbound and AEO movement typically starts from about month 2 and builds from there, and no outcome is guaranteed.
Do you guarantee results?
We do not guarantee a result number. What we do guarantee is the work: a human approves every message before it sends, copy and design are redone at no extra cost if they miss the agreed standard, you get a named senior owner, a weekly report and a review call, and if setup is not live in about a week we say so and tell you why. Results depend on your market, your offer and what a customer is worth to you. On the discovery call we tell you plainly what we would expect, and we say so if a channel is not the right fit.
Is identifying website visitors allowed?
The rules differ by market, particularly the UK, the EU and California. Identification is configured with each client around the consent requirements of the markets they sell into before it goes live, and it identifies people only where the law and the visitor’s consent allow. This is not legal advice.
What is the difference between SEO and AEO?
SEO earns visits from ranked search results by making pages technically sound, relevant and well linked. AEO makes sure AI assistants name you inside the answer itself. SEO is the foundation, because answer engines read the same crawlable pages that search engines do.
