Cold email, cold calling and LinkedIn cover outbound. Answer engine optimization and organic search cover inbound. Both land in the same CRM Deligatr runs its own pipeline on, an analytics layer that ties every campaign to the revenue it actually produced, not a dashboard that just counts pageviews.
Every guide here comes from campaigns Deligatr runs itself.
AI Search and AEO
I read the studies on the flood of AI websites, then checked our own Search Console and crawler logs. Here is what I did, what I found, and what I would do next.
Outbound Strategy
Not every buying signal is worth acting on. A catalogue of the four families, which ones you can verify, where to find them free, how to score and decay them, and where intent data produces false positives.
AI Search and AEO
How generative engines retrieve and synthesize answers, what the original GEO research actually found (and where it stops), and a practical plan, including an honest verdict on llms.txt and schema.
AI Search and AEO
What AEO is, how an AI answer gets built, what to change on the page, what the evidence says about schema, and how to measure whether assistants name you. Includes our own audit data from 217 businesses across 12 industries.
Outbound Strategy
What outbound lead generation is, how the nine-stage workflow runs from ideal customer to held meeting, what the published data shows for email, LinkedIn and calls, and when to build it in-house or outsource it.
Benchmarks and Research
We ran our live AEO audit tool against 36 real estate domains and about 61% blocked our crawler. On the 12 brokerages we could scan, average AI visibility was 43.3%, with a sharp split between commercial and residential firms.
Benchmarks and Research
We ran our live AEO audit tool against established staffing and executive search firms and measured who AI assistants actually name. Average visibility across the 19 we could scan: 47.4%. Employers who describe a hiring problem without naming a category named a firm only 31.6% of the time.
The short answer
This is Deligatr's own revenue engine playbook, covering outbound (cold email, cold calling, LinkedIn), inbound (answer engine optimization, organic search) and the CRM that connects both to pipeline, as one connected system rather than separate channels. Every guide is written from campaigns Deligatr runs for itself or its clients. Each one names its channel and category up front, so the right guide takes seconds to find.
Every guide on this blog is written from campaigns Deligatr actually runs. These are six of them, with the verified result attached.
Marketing agency
Booked meetings by month three, replacing a feast-and-famine referral cycle.
Read the case studyAccounting firm
New retainer clients in 90 days, without a single cold call.
Read the case studyRecruiting agency
From a restricted LinkedIn account back to a working outbound channel.
Read the case studySaaS founder
Pipeline sourced after a domain had been blacklisted, not before.
Read the case studyInsurance broker
Meetings booked in the first month of a managed campaign.
Read the case studyManagement consultant
Closed revenue traced directly back to outbound, over six months.
Read the case studyHow this blog is written, what it is built on, and where to go next if you are new here.