Local
“Best real estate agent in Denver for first-time buyers on a tight budget”
City plus buyer type. AI leans on review sites and agent directories, so profiles matter as much as your own site.
AEO, GEO and SEO for brokerages and teams
Your market knowledge is real.Make sure AI quotes it.
Buyers, sellers, landlords and corporate occupiers now ask an AI assistant who to call before they ever search a portal. We make your brokerage or team the name that comes back, for the neighbourhoods and property types you actually win, with SEO as the foundation underneath.
- For established brokerages and teams
- Residential, commercial or both
- Written by people, approved by you
Free instant audit. See what AI says about you.
Rather have a person do it?Ask for a free manual audit
Built to get you named in
Google
ChatGPT
Gemini
Claude
Perplexity
Best real estate agent in Austin for first-time buyers?
AI answer
- National brokerage brand
- Listing portal
- Agent review directory
- Your brokerage is not named
Illustrative example
How clients ask now
The shortlist is built before anyone opens a portal
Real estate questions are local, specific and high stakes. Each of these is a moment where an AI assistant names a few agents or brokers, and everyone else is simply not considered.
Problem-first
“Should I renovate the kitchen before I sell, or sell as is and take a lower price?”
A seller deciding before they have chosen an agent. The brokerage that answers this honestly gets considered.
Problem-first
“How much commission do real estate agents charge, and is it negotiable?”
Asked constantly, and sensitive since the National Association of Realtors practice changes. A clear, accurate answer is quotable.
Local
“Commercial real estate broker for industrial space in the Dallas-Fort Worth market”
Market plus asset type. Occupiers want proof of deals, market knowledge and a named team.
Comparison
“Top brokerages for selling a home in a small town: national brand or local firm?”
A buyer weighing brand against local knowledge. Honest comparisons are rare, which makes them cited.
Category
“Which broker should we use to lease 40,000 square feet of office space in Chicago?”
A named-account style enquiry. The firm already on the occupier’s shortlist usually wins it.
Examples of how buyers phrase these questions, not measured search volumes.
Why brokerages go unnamed
Your agents know the market. AI only knows what is written down.
Established brokerages assume reputation and listings will carry them. In AI answers, portals, reviews and a few big names do much of the talking.
Many real estate sites turn automated visitors away
We tried 36 real estate domains and 22 of them, about 61%, blocked our audit crawler. We cannot tell from outside whether AI crawlers are blocked too, but if they are, the content is never read.
Portals and review sites speak for you
Across 480 citations in our audit of 12 brokerages, Yelp, Zillow, Wikipedia and HomeLight appeared far more often than a brokerage’s own domain, which made up 0.6%.
The brokerage, the team and the agent are three different things
AI has to decide whether to name the franchise brand, the team or the individual. Without consistent, linked profiles at each level, it tends to name the biggest brand or a portal.
Listing pages answer buyers who have already chosen
Property pages serve people ready to enquire. The earlier questions, such as what is my home worth or should I renovate first, go unanswered, so AI quotes someone else.
Where AI looks
The places AI looks before it names a brokerage
These sources appeared most often in our audit of 12 established brokerages. Portals are listed because AI relied on them, not because they are brokerages themselves.
Yelpyelp.com
Wikipediaen.wikipedia.org- HHomeLighthomelight.com
- ZZillowzillow.com
- UU.S. News Real Estaterealestate.usnews.com
- CClever Real Estatelistwithclever.com
- RReonomyreonomy.com
- FFastExpertfastexpert.com
Counted across 480 citations in our October 2026 audit. A source appearing here is not an endorsement, some of these sites sell leads or placement, and we do not guarantee presence on any portal or directory.
Our audit
Most real estate sites would not let us in. The rest were rarely named.
We tried 36 real estate domains. Twenty-two blocked our crawler. On the 12 brokerages we could scan, AI assistants named the company in under half of the buyer questions we asked.
22 of 36
Real estate sites we tried blocked our audit crawler (about 61%)
43.3%
Average AI visibility across 12 scanned brokerages and 60 buyer queries
8 of 12
Named in two of five queries or fewer
0.6%
Of 480 cited sources were the brokerage’s own website
Research
We tried to audit 36 real estate sites. Twenty-two blocked us.
Every company, every score, the full method and its limits. Free to read.
Read the full auditA small, indicative sample: 12 brokerages, chosen by us, mostly large national names, one run on one day. Zillow, a portal rather than a brokerage, is reported separately and one same-name domain was excluded. We cannot say whether AI crawlers are also blocked on the sites that blocked ours.
Market segment map
Commercial and residential are different games, so the work differs
In our small sample, the commercial firms were named more often than the residential brands, and for different reasons. The question, the sources and the best lane change with who is asking.
| Segment | What the buyer asks AI | What the answer leans on | Our first move | Usual lane |
|---|---|---|---|---|
| Residential buyers and first-timers | Best agent in my city for a first home on a budget | Review sites, agent directories and portals | Agent and team profiles that agree everywhere, plus honest first-time buyer guides | Inbound |
| Home sellers | Should I renovate first, and what will it cost me in commission | Explainer articles, portals and local market reports | Dated neighbourhood market pages and plain answers on pricing and fees | Inbound |
| Luxury and high-value residential | Who sells waterfront or estate property discreetly in this market | Brand names, press and a few ranked agents | Named-agent entity pages and credible third-party coverage | Inbound, sometimes Hybrid |
| Landlords and property investors | Who manages and leases small multifamily in this metro | Directories, investor guides and local forums | Asset-type pages with real numbers on process, timelines and fees | Inbound or Hybrid |
| Commercial occupiers | Broker for industrial or office space in this market | Large brokerage sites, market reports and listing platforms | Market and submarket pages with dated reports and named team pages | Hybrid |
| Commercial investment sales | Who can sell a net lease or multifamily asset in this region | Data platforms, deal coverage and trade media | Sector pages, deal commentary in the open, trade mentions | Hybrid or Outbound |
The programme
AEO and GEO first. SEO as the foundation underneath.
AI assistants and Google read the web the same way. They look for a clear entity, direct answers and agreement from sources they trust. For real estate, that means getting the market expertise your people already have written down and consistent.
01
Make brokerage, team and agent legible
AI has to tell the franchise brand, your office, your team and each agent apart. We make each level clear and linked, and check that the crawlers AI uses can actually reach your pages.
- Brokerage, team and agent entity profiles and structured data
- Consistent name, address, licence and brand details across your site and listings
- A crawler access check, including bot protection settings
02
Turn market expertise into answers
Neighbourhood, submarket and property-type pages with real, dated figures and a named author, plus plain answers to the questions clients ask before they hire: what is my home worth, should I renovate, how does commission work.
- Neighbourhood and submarket pages and recurring market reports
- Seller, buyer, landlord and occupier question pages
- Answer blocks built to be quoted, with sources and dates
03
Earn the reviews and listings AI trusts
Review sites, agent directories, portals and trade media shape which names AI returns. We help you build an accurate presence there, openly, and never with bought or gated reviews.
- Portal, directory and review profile audit and clean-up
- A compliant process for asking genuine clients for reviews
- Local press and trade media placements
04
Measure what AI says
We track how assistants describe your brokerage across your markets and report it next to search performance, so you can see movement in both.
- A baseline audit of AI answers for your markets and property types
- Ongoing mention and citation tracking
- Search impressions, enquiries and valuations or consultations booked
SEO is the foundation of all of this, and we run it properly: technical health, structure, content and links. The aim is the AI answer, because that is where the shortlist is forming. The work that gets a brokerage cited tends to strengthen classic search as well, but we do not promise rankings, citations, listings or a number of enquiries.
Pick your lane
Residential starts with Inbound. Commercial often needs more.
Answer four questions and see which lane fits a brokerage like yours. It is a starting point for the discovery call, not a quote.
Your recommendation
Answer the four questions to see which lane fits.
It takes about twenty seconds. The answer is a starting point for the discovery call, not a quote.
Our usual recommendation for Real estate brokerages and teams
They find you
Inbound
$2,500 a month
Or $6,000 a quarter, or $18,000 a year, paid up front.
AEO, GEO and SEO programme with visitor identification and scoring, so the attention you earn is worked, not just counted.
How AEO and GEO workYou reach them
Outbound
$2,500 a month
Or $6,000 a quarter, or $18,000 a year, paid up front.
Managed outreach across calls, email and LinkedIn to the accounts you choose, timed by buying signals, with human approval before anything sends.
How signal-based outbound worksBoth, as one system
Full Hybrid
$5,000 a month
Or $12,000 a quarter, or $36,000 a year, paid up front.
Inbound and Outbound together, synced to one file per prospect, so nothing falls between the two.
Compare the three lanesBilled monthly with no lock-in. We recommend around six months because search and AI citations compound, but it is a recommendation, not a minimum. Prices exclude taxes. Full pricing and Terms.
Is it worth it?
What is one new client worth to your brokerage?
No benchmarks and no promises. These are illustrative inputs: replace them with your own commission figures to see what a few more qualified enquiries from search and AI would be worth against the programme fee.
Your numbers, not ours
The figures pre-filled are placeholders, not benchmarks. Replace them with yours. If you do not have them yet, the manual audit estimates demand for you.
6.0
Valuations and consultations a month
1.2
New closed deals a month
$10,800
New commission a month
1.4
Months to cover six months of fees
Six months of the programme at monthly billing is $15,000. At $9,000 a closed deal, 2 new closed deals cover it.
Arithmetic on the figures you entered. It is not a forecast and not a promise of results, and it ignores churn, repeat work and cost of service.
Regulated marketing
Built for how real estate is actually allowed to be marketed
Real estate advertising touches fair housing law, state licensing rules, consumer protection and messaging law. We write for that from the first draft, and your broker of record approves everything before it goes live.
Fair Housing in every word
The Fair Housing Act bars advertising that states a preference or limitation based on race, colour, religion, sex, disability, familial status or national origin, and many states and cities add more. We describe homes and places factually, not who should live there.
Licensing and brokerage disclosure
Many states require advertising to show the licensed brokerage and to make clear whether a team or agent works under it. We follow your state commission’s rules and your broker of record’s policy.
Honest claims and genuine reviews
Rankings, sales volume and “number one” claims need to be true, dated and sourced. The FTC’s rule on reviews bans fake reviews and testimonials, so reviews are asked for openly and never bought, gated or invented.
MLS, portal and compensation rules
Listing data and photos are used only as your MLS and each portal’s terms allow. Since the National Association of Realtors practice changes, offers of compensation cannot be published on the MLS, and we do not write copy that implies otherwise.
Outreach that respects CAN-SPAM and the TCPA
Where outbound is used, it is aimed at named businesses and professional owners. Commercial emails need accurate headers, an unsubscribe and a postal address, and autodialled or prerecorded marketing calls and texts to mobiles need consent. We do not cold-call consumers.
General information, not legal advice. Fair housing, licensing and advertising rules differ by state and locality, and your own real estate commission and broker of record’s rules apply. Federal law is a floor, not a substitute for your state’s requirements.
Free, two ways
Start with an audit. Pick who runs it.
Both are free. One is instant and automated. The other is a person doing the full job.
Option one: instant
Audit my site, now
Enter your domain and our AI visibility checker shows how assistants talk about your brokerage today and which pages they read to build the answer.
- How AI assistants currently describe you
- Which sources they cite instead of you
- Where your site falls short for AI readers
Option two: a real person
Ask for a manual audit
A member of our team reviews your business by hand. You get the findings and the data, free, whether or not you work with us.
- Full business and website audit
- Competitor research: who gets named and why
- Demand research: what your market actually asks
- The data presented to you, not locked behind a pitch
Free for established businesses auditing their own site. Please use your business email so we can match it to your domain, or email [email protected] confirming the site is yours. We do not run free audits for agencies working on behalf of clients. See white label AEO.
Honest fit
Who this is for, and who it is not for
A good fit
- Established brokerages, franchise offices and high-volume teams with real closed business and a defined market
- Transactions, mandates or relationships worth enough that one new one pays for the service
- A broker, team lead or marketing lead who can approve content
- Commercial firms with named target accounts, or residential teams ready to own specific markets
Not a fit
- Agents newly licensed with no client base yet
- Anyone who wants bought reviews, invented rankings or claims their state commission would not allow
- Lead-reselling models where every enquiry is bought from a portal rather than earned
- Teams that want guaranteed listings, rankings or enquiry numbers
Works on whatever your website runs on
WordPress
Webflow
Shopify
Squarespace
Wix
Framer
Next.js
Questions
Real estate brokerages and teams: AEO, GEO and SEO, answered
The questions we get asked first.
How do I get my brokerage named when people ask AI for the best agent in my city?
AI names what is clearly described and widely corroborated. That means consistent agent and brokerage profiles, accurate review and directory listings, and pages that show real knowledge of your neighbourhoods. We build those and track what AI says. We cannot guarantee a name will appear.
Is this different from real estate SEO?
SEO earns a place in a list of links. AEO and GEO aim to get your brokerage named inside the answer an AI assistant gives. They share foundations, so we run both, but the AI answer is the aim because that is where more buyers and sellers now start.
Can an individual agent or team be named separately from the brokerage?
Yes, if the entities are clear. AI has to decide whether to name the franchise brand, the team or the person. We make each level distinct and linked, within your broker of record’s branding policy and your state’s advertising rules.
Zillow and the portals dominate. Why would AI name us?
Portals do shape many answers, and we do not try to beat them. We help your brokerage show up accurately where AI looks, including portals and review sites, and give AI your own local expertise to quote. Many questions, such as should I renovate before selling, are not answered well by portals.
Do reviews really matter for AI answers?
In our audit, review and directory sites were among the most cited sources, so they appear to matter. We help you ask genuine clients openly. We never buy, gate or invent reviews, and the FTC’s rule on reviews prohibits fake ones.
Does this respect fair housing and our state advertising rules?
We write for fair housing law and state advertising rules from the first draft, and nothing goes live without your approval. Rules differ by state and locality, so your broker of record or counsel should make the final call.
Is commercial real estate marketed differently from residential?
Yes. Residential is local-search and review driven. Commercial is relationship and named-account driven, with occupiers and investors checking a short list of firms. That is why we usually start residential teams on Inbound and suggest Hybrid for commercial firms.
Do you guarantee listings or leads?
No. We do not guarantee rankings, AI citations, listings or a number of enquiries, and nobody honest can. We tell you plainly what we expect for your markets, and we say so if this is not the right fit.
What does it cost, and how long is it?
Inbound is $2,500 a month on monthly billing with no long-term commitment, or $6,000 a quarter or $18,000 a year paid up front. Outbound is the same price and Full Hybrid is $5,000 a month. We recommend around six months to see compounding results, but it is a recommendation, not a minimum.
Is the free audit really free?
Yes. The instant audit runs on our AI visibility checker. A manual audit is done by a person for brokerages reviewing their own site, using a business email matched to your domain. We do not run free audits for agencies working for clients.
Be the brokerage AI names when your buyers ask.
Thirty minutes. We look at where you stand in AI answers and search, who is being named instead, and whether this programme makes sense for your business. If it does not, we will say so.
- A clear scope and price before any commitment
- A game plan you validate before work begins
- A free audit either way, instant or by a person
Pick a time that suits you
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Receipts
Where the numbers on this page come from
- 01
Deligatr AI visibility audit of real estate brokerages
36 domains tried, 22 blocked our crawler and 14 were scanned. Of those, 12 are brokerages (60 live grounded buyer queries and 480 citations, October 2026), average visibility 43.3%. Zillow is reported separately as a portal, and one same-name domain was excluded.
- 02
U.S. Code, Title 42, Section 3604 (Fair Housing Act), subsection (c)
Makes it unlawful to publish any notice, statement or advertisement for the sale or rental of a dwelling that indicates a discriminatory preference or limitation. State and local laws can add protected classes.
- 03
FTC, CAN-SPAM Act: A Compliance Guide for Business
Requirements for commercial email, including accurate headers, honest subject lines, a postal address and honouring opt-outs within 10 business days. The law makes no exception for business-to-business email.
- 04
FCC, Telemarketing and the Telephone Consumer Protection Act
Autodialled or prerecorded marketing calls and texts to mobile numbers generally need prior express consent, in writing for advertising, and the National Do Not Call Registry applies to calls and texts.
- 05
FTC, Consumer Reviews and Testimonials Rule
Bans fake or false reviews and testimonials, buying reviews of a particular sentiment and undisclosed insider reviews. Effective October 21, 2024.
- 06
National Association of Realtors, Settlement FAQs
Practice changes effective August 17, 2024, including written buyer agreements and no offers of compensation on the MLS.
Google, ChatGPT, Gemini, Claude, Perplexity and the other names and logos shown on this page are trademarks of their respective owners. They are shown to identify the search and AI platforms, website platforms and publications we refer to, and do not imply endorsement or affiliation. The AI answer mock-up and buyer questions are illustrative.