A B2B cold email agency that runs it all, from domains to booked meetings
We build the sending infrastructure, warm it, research who to reach and why now, write the sequences, handle the replies and book the meetings. You approve the message and turn up to the calls.
- Live in about one week
- Four to six weeks of domain warm-up
- Every sequence human-approved
- $2,500 a month, no long-term commitment
A signal-led sequence
Illustrative exampleCongratulations on the new role
Saw the move into operations this month. Teams stepping into that seat often inherit a reporting backlog first. If it is on your list, we can share how others tackled it. Worth a short call?
Written by a person. Approved by you before it sends.
“Good timing. Can we talk on Thursday?”
- ICP
- Timing
- Budget
- Role
Meeting booked
Into your calendar, with a short brief.
What you hand over
Everything between a blank domain and a booked meeting
Cold email is a system, not a tool. These are the six parts we run for you.
Dedicated sending domains
We register and set up outreach domains that mirror your brand, with SPF, DKIM and DMARC on every one. Your primary domain is never used for cold email.
Warm-up
New domains warm up for four to six weeks before full volume. Sending ramps slowly and is watched throughout, not switched on at once.
List and signals research
AI does the research. We build the account list against your ICP and pull the signals that explain why now: role changes, funding, hiring and other recent triggers.
Human-written sequences
People write every sequence around the trigger, and you approve the messaging direction before anything sends. Nothing goes out unreviewed.
Reply handling and qualification
Every reply is read and checked against your ICP, timing, budget and role. Opt-outs are honoured across every campaign.
Meetings booked
A qualified prospect books into your calendar, and you get a short brief on the account before the call.
The timeline
From kick-off to first meetings
Live in about one week means setup, not meetings. Warm-up is what protects your domains.
- 1
About one week
Live
ICP workshop of about an hour, infrastructure build, copy written and approved.
- 2
Four to six weeks
Warm-up
New sending domains warm up before full volume, with sending ramped slowly.
- 3
Typically weeks four to six
First meetings
Qualified prospects begin booking into your calendar.
Deligatr standard timeline. Results depend on your market, your offer and what a customer is worth to you, and no outcome is guaranteed.
Your part is about an hour in the ICP workshop and approving the messaging. The wider system, including calls and LinkedIn, is on our B2B lead generation services page, and how managed outbound works walks through each stage.
The approach
Signal-led email, not a list blast
Signal-based outbound means reaching an account because something just happened that makes your offer relevant, instead of working a cold list in bulk.
List blast
Signal-led
Who gets an email
Everyone who fits a broad filter, whether or not anything has changed for them.
Accounts where something has just happened that makes your offer relevant: a new role, a funding round, a hiring push, a visit to your website.
What the message says
The same pitch to the whole list, with a merged first name.
A message that explains why you are getting in touch now, written by a person.
What happens on a reply
It lands in a shared inbox, if anyone is watching it.
It is read, qualified against your ICP, timing, budget and role, and then booked.
What it changes
Volume.
Relevance and timing, with fewer irrelevant touches. We make no claim about a reply-rate uplift, because we have no source we would stand behind.
Why timing matters
Most buyers have chosen a shortlist before they speak to anyone
buy from their Day One shortlist
Signals come from your website visitors (where DeliChat is running and the visitor’s consent allows), recent company triggers our research pulls, and how prospects respond. Reaching an account at the right moment is the point. Read how signal-based outreach works.
6sense, 2025 buyer research, nearly 4,000 buyers.
Deliverability
Deliverability is the real work
An email nobody sees cannot earn a reply. Most of the effort in cold email goes into infrastructure, not copy.
Inbox placement
Authentication moves the needle
Fully authenticated means SPF, DKIM and DMARC together.
2.7 times
more likely to land in the inbox for fully authenticated domains than unauthenticated ones
Source: Saleshandy, analysis of 53.1 million cold emails, January to June 2026. A separate study of 4,406 inboxes by Warmup Inbox found domain age barely matters. We cannot promise inbox placement. Read the cold email deliverability data in full.
Sending ramp
A slow ramp, mailbox by mailbox
Planning ramp, shown at the midpoint of each range. Emails a day per mailbox.
Deligatr planning ramp. Google Workspace allows up to 2,000 messages per user per day, so cold senders stay far below the ceiling.
What we do about it
The unglamorous parts, done properly
- Dedicated domains kept separate from your own, each with SPF, DKIM and DMARC
- Four to six weeks of warm-up before full volume
- Each mailbox kept well below the platform ceiling, ramped slowly and watched
- Opt-out honoured in every sequence, with suppression lists maintained
Google’s bulk-sender rules for 5,000+ emails a day (SPF, DKIM, DMARC, a spam rate under 0.3%, one-click unsubscribe) set the standard we build to, whatever your volume.
Compliance
Cold email that follows the rules
B2B cold email is generally lawful when it is done properly. The rules differ by country, and we build the process around them.
United States
CAN-SPAM requires honest sender details and a working way to opt out.
$53,088
maximum civil penalty per non-compliant email (FTC)
United Kingdom and EU
B2B outreach to business contacts generally relies on legitimate interest under GDPR and, for email, the corporate-subscriber rules in PECR. Sole traders and some partnerships are treated as individuals.
Canada
CASL is stricter, with no general B2B carve-out. We treat Canadian contacts with extra care and tell you plainly where cold outreach is not appropriate.
In every sequence
The sender is clearly identified, every message carries a simple opt-out, and suppression lists are honoured. Data processing documentation is available on request.
General information, not legal advice. Source for the CAN-SPAM penalty: FTC. See cold email compliance across CAN-SPAM, GDPR and CASL.
The honest numbers
What cold email realistically delivers
Cold email is a numbers game with low reply rates. These are the figures we can source.
Belkins arithmetic
About 6,250 emails or fewer per booked appointment
A funnel, not to scale: the first stage is thousands of times wider than the last.
Replies divided by emails sent
Or fewer emails than that, by our arithmetic
Belkins, 7.5 million emails, 2025. The 6,250 figure is our arithmetic from the same data: about one appointment per 6,250 emails sent, or fewer.
Vendor-reported
Instantly reports a higher average
Instantly’s platform average from its own users’ campaigns, a self-selected population. Replies divided by emails sent, but not like for like with the Belkins figure.
3.43%
average reply rate
Instantly Cold Email Benchmark Report, data 1 January to 18 December 2025.
Benchmarks disagree because they measure different things, so compare yourself with your own history, not with a different population. You are live in about one week, new domains warm up for four to six weeks and first meetings typically arrive in weeks four to six. Results depend on your market, your offer and what a customer is worth to you, and we do not guarantee a number of meetings. We do guarantee the work: a human approves every message before it sends, and copy and design are redone at no extra cost if they miss the agreed standard. The complete cold email operator’s guide covers the benchmarks in depth.
Pricing and options
One package, or run it yourself
There is no separate cold email price. Email is one channel of the managed Outbound package.
Managed Outbound: $2,500 a month
Monthly billing, no long-term commitment. $6,000 per quarter or $18,000 per year when paid up front. Six months is what we recommend, never a requirement.
Email, calls and LinkedIn, coordinated and run by us, with meetings booked into your calendar. The same package is also described as appointment setting and an outsourced SDR, and you can add LinkedIn lead generation to the same programme.
See pricing for the Outbound package →DeliMail: $199 a month
For teams who want to run cold email in-house.
You get the software and run the programme: setup, warm-up, copywriting, monitoring and reply handling all land on you. New domains need the same four to six weeks of warm-up either way. It suits a team with someone who owns outbound day to day.
Who it is for
When managed cold email fits, and when it does not
It suits established B2B companies where one new customer, or a few repeat orders, pays back months of the service.
A good fit
- A B2B business with a defined offer and a clear ideal client
- One new customer, or a few repeat orders, pays for the month
- A sales team able to take and run the meetings
- You want the programme run for you, not another tool to manage
Browse the industries we work with:
Not the right fit
- Consumer (B2C) products
- A customer worth too little to repay the cost of winning one
- Businesses with no clearly defined offer or audience
- Teams that want guaranteed meeting numbers or high-volume list blasting
- An audience that does not use or answer work email
If cold email is not right for you, we say so on the first call.
Common questions
Cold email agency, answered
What does a cold email agency actually do?+
How is signal-led cold email different from sending to a list?+
Will you send from my main domain, and will the emails land in spam?+
How long until the first meetings?+
How much does a cold email service cost?+
What reply rate should I expect?+
Who writes the emails, and will they sound like AI?+
Is cold email legal and compliant?+
Can I run cold email myself instead?+
Do you only do email, or other channels too?+
Book a discovery call
Let’s see if managed cold email is right for you
A free 30-minute call. We tell you plainly what we would expect in your market, and whether outbound is the right fit.
Pick a time that suits you
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Keep reading
B2B lead generation services →
The full managed outbound system.
LinkedIn lead generation →
The LinkedIn channel of the same package.
Appointment setting services →
The same package, seen as booked meetings.
Outsourced SDR →
The alternative to hiring a rep.
Cold email operator’s guide →
Infrastructure, lists, copy and benchmarks.
Cold email deliverability →
Why email lands in spam and the fix.
Cold email compliance →
CAN-SPAM, GDPR and CASL explained.
DeliMail →
Run cold email yourself, $199 a month.