You have the clients, the engineers and the security record. IT directors, COOs and owners now ask an AI assistant for a shortlist before they ever book a call, and many established providers are not on it. We fix that, with SEO as the foundation, AI answers as the aim and named-account outbound where it fits.
Free instant audit. See what AI says about you.
Built to get you named in
Google
ChatGPT
Gemini
Claude
PerplexityAI answer
Illustrative example
Most MSP buying starts with a trigger: a scare, a failed audit, a departure, an insurance renewal. The buyer puts it to an AI assistant and reads the shortlist it gives them. Each of these questions is a place your company is either named or absent.
“Our cyber insurance renewal now asks for 24/7 monitoring and MFA everywhere. Who can set that up for a 120-person company?”
A trigger event in the buyer’s own words. The provider that explains the requirement and what it takes to meet it gets considered.
“How much does managed IT cost per user, and what is normally included?”
The first question almost every buyer asks. AI quotes whoever publishes a clear answer, and quietly skips providers that hide pricing.
“Should we outsource IT to an MSP or hire an in-house team?”
A buyer weighing a model before a vendor. An honest comparison, including when in-house is the better answer, is rare and quotable.
“What is the difference between an MSP and an MSSP, and which one do we need?”
Many buyers do not know the terms. Plain definitions on your own site are what AI reaches for.
“Managed IT provider for a healthcare group that needs HIPAA-aligned support”
Vertical and compliance signals together. A provider that is specific about the sector and the framework is far easier to place.
“Managed IT services near me for a manufacturer with two plants”
Locations, sector and size in one sentence. Office pages and local profiles feed this answer.
Examples of how buyers phrase these questions, not measured search volumes.
Established providers assume the reputation they have with clients carries over. It does not carry over by itself.
“Proactive, secure, responsive.” AI cannot tell one managed IT page from the next. The providers it names tend to say who they serve, in which sector and under which framework, in plain words.
In our audit, answers leaned on Wikipedia, a provider directory, trade media and a number of “top managed IT providers” lists, several of them written by competing providers. No IT provider in the sample had its own website cited in answers to its own queries.
Accenture was named as an alternative in 14 of 80 answers, whatever the question. Managed IT specialists such as Dataprise and Ntiva were named in 6 and 5. When an AI assistant has no clear signal, it defaults to the biggest brand.
Buyers asking about security want to know who vouches for you. Pages that say “enterprise-grade security” without naming a framework, a scope or an independent assessment give AI, and a cautious IT director, nothing to trust.
These sources appeared most often in our audit of 16 IT services companies. If you are not present and accurate in the ones that matter to your buyers, you are harder to name.
Wikipediaen.wikipedia.orgCounted across 624 citations on 418 domains in our October 2026 audit. Several are other providers’ own “top providers” articles. A source appearing here is not an endorsement, and we do not guarantee placement in any directory, list or review site.
We asked AI assistants five buyer questions per company, with the company’s name left out. The results sit a long way from the reputations of the providers involved.
23.8%
Average AI visibility across 16 IT services companies and 80 buyer queries
13 of 16
Named in two of five queries or fewer
8 of 16
Not named in a single query
1 of 16
Problem-first queries that named the company tested
Research
Every company, every score, the full method and its limits. Free to read.
Read the full auditA mixed sample of IT solutions providers, resellers, integrators and a few off-category sites, chosen by us, not a pure sample of small MSPs. Seven of the 23 domains we tried (30%) blocked our crawler, and that proves nothing about AI crawlers. One run on one day, and AI answers change.
A managed IT decision is rarely a browse. Something happens, the buyer asks for help, learns the vocabulary, compares and checks the proof. AI now sits in several of those steps, so we work the journey rather than a single keyword.
A scare, a failed audit, a departure from the IT team, an insurance renewal with new requirements, a compliance deadline. The buyer describes it in their own words. We write pages that answer the situation, not the service menu.
MSP or MSSP, co-managed or fully outsourced, per user or per device. Plain definitions and honest guidance on when each fits are what AI quotes at this stage.
Buyers ask for a per-user figure almost immediately. A transparent pricing page, with what drives price and what is included, is one of the most quotable assets a provider can publish.
AI builds the names from provider directories, trade media, review pages and comparison lists. We audit where you appear, fix what is wrong and earn accurate mentions openly.
The buyer checks what you can show: the framework you work to, the sector you serve, the clients who will take a call. Every claim is named, scoped and true, and nothing is overstated.
By the time someone books, they have read your answers. Identification and scoring shows who has been reading, and a named-account list covers the targets who will not come looking.
AI assistants and Google read the web the same way. They look for a clear entity, direct answers and agreement from sources they trust. We build all three, in the order that gets your company named.
01
Who you are, which sectors you serve, which frameworks you work to and where you operate, stated the same way across your site, your profiles and every directory listing.
02
Vertical depth is the clearest way to stand out from providers who describe themselves identically. We build sector pages for the work you genuinely do, such as healthcare, legal and manufacturing, written with your own engineers and account leads.
03
Provider directories, review pages, trade publications and vendor partner listings shape what AI names. We help you earn an accurate presence there, openly, and flag which placements are paid.
04
We track how assistants describe your company across the questions that matter and report it next to search performance, so you can see movement in both.
SEO is the foundation of all of this, and we run it properly: technical health, structure, content and links. The aim is the AI answer, because that is where the shortlist is forming. The work that gets a company cited tends to strengthen classic search as well, but we do not promise rankings, citations or a number of enquiries.
Answer four questions and see which lane fits a provider like yours. It is a starting point for the discovery call, not a quote.
Your recommendation
Answer the four questions to see which lane fits.
It takes about twenty seconds. The answer is a starting point for the discovery call, not a quote.
They find you
$2,500 a month
Or $6,000 a quarter, or $18,000 a year, paid up front.
AEO, GEO and SEO programme with visitor identification and scoring, so the attention you earn is worked, not just counted.
How AEO and GEO workYou reach them
$2,500 a month
Or $6,000 a quarter, or $18,000 a year, paid up front.
Managed outreach across calls, email and LinkedIn to the accounts you choose, timed by buying signals, with human approval before anything sends.
How signal-based outbound worksBoth, as one system
$5,000 a month
Or $12,000 a quarter, or $36,000 a year, paid up front.
Inbound and Outbound together, synced to one file per prospect, so nothing falls between the two.
Compare the three lanesBilled monthly with no lock-in. We recommend around six months because search and AI citations compound, but it is a recommendation, not a minimum. Prices exclude taxes. Full pricing and Terms.
No benchmarks and no promises. Enter your own figures and see what a few more qualified conversations from search and AI would be worth against the programme fee.
Your numbers, not ours
The figures pre-filled are placeholders, not benchmarks. Replace them with yours. If you do not have them yet, the manual audit estimates demand for you.
3.5
Assessment calls a month
0.9
New clients a month
$42,000
New contract value a month
0.4
Months to cover six months of fees
Six months of the programme at monthly billing is $15,000. At $48,000 a client, one new client covers it.
Arithmetic on the figures you entered. It is not a forecast and not a promise of results, and it ignores churn, repeat work and cost of service.
Cyber and compliance claims are scrutinised by buyers and, where they mislead, by regulators. We write them conservatively from the first draft, and your security or compliance lead approves everything before it goes live.
We name a framework, a scope and a date only where you can evidence it. A SOC 2 report, for example, is an independent CPA’s examination of controls over a period, not a certification. We describe it as it is.
We do not write “we keep you safe”, “zero breaches” or similar guarantees. We describe what you do, how you do it and how you respond, and let buyers draw their own conclusions.
Frameworks such as HIPAA, CMMC and others have their own rules about who is responsible for what. We state what your service covers and what stays with the client, without implying a client becomes compliant by hiring you.
Named clients, logos, case results and partner badges are used only with permission and only while current. We anonymise where you ask us to.
Outreach goes to business roles at named organisations, with a clear way to opt out, and follows the email and data rules that apply to where you and the recipient are based.
General information, not legal advice. Advertising, data and sector-specific compliance rules differ by country and industry, and your own counsel should make the final call. The US Federal Trade Commission’s guidance on advertising substantiation is a useful reference point for any claim you make.
Both are free. One is instant and automated. The other is a person doing the full job.
Option one: instant
Enter your domain and our AI visibility checker shows how assistants talk about your IT services company today and which pages they read to build the answer.
Option two: a real person
A member of our team reviews your business by hand. You get the findings and the data, free, whether or not you work with us.
Free for established businesses auditing their own site. Please use your business email so we can match it to your domain, or email [email protected] confirming the site is yours. We do not run free audits for agencies working on behalf of clients. See white label AEO.
Works on whatever your website runs on
WordPress
Webflow
Shopify
Squarespace
Wix
Framer
Next.jsThe questions we get asked first.
Because AI names what is clearly described and widely corroborated. If your site describes you in the same words as every other provider, and the directories, lists and trade media AI trusts say little about you, you are hard to place, however good your service is.
SEO earns a place in a list of links. AEO and GEO aim to get your company named inside the answer an AI assistant gives. They share foundations, so we do both, but the AI answer is the aim because that is where shortlists are increasingly forming.
In our view it is the strongest lever, though we have not measured it directly. Buyers ask for a provider for a healthcare group or a manufacturer, and a provider that is specific about the sector, the tools and the regulatory context is far easier to match than one that serves everyone. Only specialise where you genuinely have the experience.
Buyers ask what managed IT costs per user almost immediately, and AI quotes whoever answers clearly. You do not need to publish a rate card. A page that explains what drives price, what is included and typical ranges, written by your own team, is often enough.
They can. Clutch was among the most cited sources in our audit, and several MSP directories and provider-written lists appeared too. We audit where you appear, correct what is wrong and earn listings openly. We cannot see how AI weights paid placements, and we will tell you which are paid.
Only as far as you can evidence it. We name the framework, the scope and what your service does and does not cover, and we avoid wording that implies a client becomes compliant simply by hiring you. Your compliance lead approves every claim.
It might. In our audit, seven of 23 domains blocked our crawler. We cannot tell whether the same protection stops the crawlers AI assistants use, which is why we check what a plain automated visitor sees as part of the foundation work.
A discovery call, a review of the game plan, and timely approval of pages and claims. We handle the research and drafting, and an engineer or account lead reviews each page for accuracy.
Inbound is $2,500 a month on monthly billing with no long-term commitment, or $6,000 a quarter or $18,000 a year paid up front. Outbound is the same price and Full Hybrid is $5,000 a month. We recommend around six months, but you can cancel any time. We do not guarantee rankings, AI citations or a number of enquiries.
Yes. The instant audit runs on our AI visibility checker. A manual audit is done by a person for providers reviewing their own site, using a business email matched to your domain. We do not run free audits for agencies working for clients.
Thirty minutes. We look at where you stand in AI answers and search, who is being named instead, and whether this programme makes sense for your business. If it does not, we will say so.
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80 live grounded buyer queries and 624 citations, run in October 2026. Average visibility 23.8%. 13 of 16 companies named in two of five queries or fewer. Seven of 23 domains could not be scanned.
Guidance that advertisers need a reasonable basis for claims before they make them, and that misleading claims are not cured by fine print.
SOC 2 is an independent CPA examination and report on a service organisation’s controls, not a certification.
Google, ChatGPT, Gemini, Claude, Perplexity and the other names and logos shown on this page are trademarks of their respective owners. They are shown to identify the search and AI platforms, website platforms and publications we refer to, and do not imply endorsement or affiliation. The AI answer mock-up and buyer questions are illustrative.